What we build

Websites

Company websites and B2B platforms on WordPress or custom builds, with design, audits and speed optimisation.

Website development →

What we run

SEO

Visibility in Google and in language models. One team looks after search, your business profile and what ChatGPT and Gemini say about your brand.

Search engine optimisation →

What we run

Advertising and campaigns

Campaigns judged on net profit after returns and cost of goods, not on the ROAS in the ad platform. Creative is made in-house, so it never waits for a third supplier.

Digital marketing agency →

What we run

Analytics and data

Measurement first, decisions second. Ad, store and warehouse data in one place, so a budget conversation takes fifteen minutes, not three meetings.

Web analytics for e-commerce →

Performance marketing pricing

Six campaign management packages, matched to your ad budget. One package covers one channel.

Price
from €300 / month
Monthly subscription, net price. Stores and companies that spend €700 a month or more on advertising.
Before you choose

We match the package to your ad budget

You buy management of one advertising channel, for example Google Ads or Meta Ads, with a set number of working hours a month: from 4 in Starter to 16 in Profit. Each higher package includes everything from the one below and adds further work, from strategy and funnel analysis to competitor analysis and international campaigns.

The ad budget decides which package fits: from €700 a month in Starter to over €10k in Enterprise. With a bigger budget, the account has more campaigns and needs more optimisation decisions, so it takes more working hours.

What the service itself looks like, step by step: Google Ads campaigns.

Packages

Performance marketing: packages and rates

All prices net. We set out the scope of each variant in the contract before we start, using a semi-fixed price model.

Starter

Getting into paid traffic: we set up analytics, run an audit and manage one channel, and you follow progress in ActiveCollab.

from €300 / month
Ad budget managed: up to €700 / month
  • Analytics setup (GA/Pixel)
  • Business interview
  • Performance marketing audit
  • Proposed target groups and campaign set-up
  • Reporting in ActiveCollab
  • Work per month (4 hours)

Basic

Everything from Starter, plus strategy, funnel analysis, product feed management and an online reporting meeting.

Custom quote
Ad budget managed: up to €1,200 / month
  • Analytics setup (GA/Pixel)
  • Business interview
  • Performance marketing audit
  • Proposed target groups and campaign set-up
  • Regular analytics checks
  • Analysis of your current funnel
  • Performance marketing strategy
  • Product feed management
  • Reporting at an online meeting
  • Work per month (6 hours)

Standard

Everything from Basic, plus operational meetings and additional quarterly analyses, with 8 working hours a month.

Custom quote
Ad budget managed: up to €2,500 / month
  • Analytics setup (GA/Pixel)
  • Business interview
  • Performance marketing audit
  • Proposed target groups and campaign set-up
  • Regular analytics checks
  • Analysis of your current funnel
  • Performance marketing strategy
  • Product feed management
  • Operational meetings
  • Additional quarterly analyses
  • Reporting at an online meeting
  • Work per month (8 hours)

Premium

Everything from Standard, plus competitor analysis and user journey mapping.

Custom quote
Ad budget managed: up to €5,000 / month
  • Analytics setup (GA/Pixel)
  • Business interview
  • Performance marketing audit
  • Proposed target groups and campaign set-up
  • Regular analytics checks
  • Analysis of your current funnel
  • Performance marketing strategy
  • Product feed management
  • Operational meetings
  • Additional quarterly analyses
  • Competitor analysis
  • User journey mapping
  • Reporting at an online meeting
  • Work per month (12 hours)

Profit

Everything from Premium, plus support with international campaigns and a product campaign within 24 hours of the brief.

Custom quote
Ad budget managed: up to €10,000 / month
  • Analytics setup (GA/Pixel)
  • Business interview
  • Performance marketing audit
  • Proposed target groups and campaign set-up
  • Regular analytics checks
  • Analysis of your current funnel
  • Performance marketing strategy
  • Product feed management
  • Operational meetings
  • Additional quarterly analyses
  • Competitor analysis
  • User journey mapping
  • Support with international campaigns
  • Fast product campaign (24 hours from brief)
  • Reporting at an online meeting
  • Work per month (16 hours)

Enterprise

Several markets at once and a budget above the Profit threshold. We agree the scope, the number of hours and the fee after talking about your account.

Custom quote
Ad budget managed: from €10,000 / month
  • Scope agreed individually, based on the Profit package
  • Quarterly strategy workshop
  • Performance marketing estimates
  • Reporting at an online meeting
Scope

What sets the packages apart

The higher the package, the more of this list is included as standard. We work out the exact assignment to a specific tier at the quote stage, because it depends on the channel and on what you already have in place.

  • Analytics setup (GA/Pixel)
  • Reporting format
  • In communication on ActiveCollab
  • Online meeting
  • Online meeting
  • Online meeting
  • Online meeting
  • Online meeting
  • Business interview
  • Target audience proposals / technical campaign setup
  • Performance Marketing audit
  • Regular analytics checks
  • Analysis of your current funnel
  • Performance Marketing strategy
  • Product feed management
  • Operational meetings
  • Additional quarterly analyses
  • Competitor analysis
  • User journey mapping
  • Support with international campaigns
  • Fast product campaign (24h)
  • Quarterly strategy workshop
  • Performance Marketing estimates
In every package

What you get regardless of the package

A dedicated performance specialist

responsible for running campaigns, optimisation and staying in touch

Analytics implementation

we configure tracking so you can see how much you spend and how much you earn on each campaign

Transparent reporting

we present the results of our work in the agreed format

Control over your data

ad accounts are yours, and the data collected belongs to you

Worth knowing

How much does ad campaign management cost?

Performance marketing pricing runs across six packages: Starter, Basic, Standard, Premium, Profit and Enterprise. Management starts from €300 net a month in Starter; the higher packages, Enterprise included, are quoted individually. The fee covers management, and you pay the ad budget to the platform separately.

We start every collaboration with a strategy and set-up stage

Before we launch the first campaign, we work out a strategy, set up the ad environment and implement analytics. Without analytics there is no way to know how much you earn from advertising, and optimisation decisions have no basis in data. Only after this stage do we move to regular operational management.

How do I choose a package?

Tell us what budget you have and which channels you want to use, and we will propose a way of working together. If you are still building your store or website, start with the online store pricing. Campaigns and SEO are worth running in parallel: ads bring traffic from day one, and organic traffic grows over the following months.

Client reviews

Who prepares your performance marketing quote

The average rating from reviews of JustIdea that clients left on Google, Facebook and Clutch.

4.96 / 5
weighted average of 224 reviews across three platforms
Read the reviews

Statuses awarded by the platforms: PrestaShop Expert ★★★, Google Premier Partner 2025, Meta Business Partner, Microsoft Advertising Elite Partner 2025. All certificates and awards

Before you order

Questions that come up before a performance marketing quote

Do I pay the ad budget separately?

Yes. The amounts on this price list are our fee for the management, while you pay for clicks directly to the ad platform and see it in your own panel. We agree the budget before we start, because it decides which package fits.

Who owns the ad account?

You do. We work on your account, your pixel and your measurement, and we hold access as an agency. When the collaboration ends, you keep all the campaigns, history and data, with no transition period and nothing to buy out.

Are the prices shown net?

Yes. All prices in the JustIdea price list are net, and VAT is added on the invoice.

How long do I wait for a quote?

We come back with a quote within 2 working days of receiving the brief. For simpler services, usually the same day; for a build with integrations, we also need a short technical call.

What does the semi-fixed price model mean?

We agree the scope and the price before we start, instead of billing for every hour of work. If something outside the agreed scope comes up along the way, we quote it separately and go ahead only once you approve.

Often bought together

Services clients ask about alongside this one

SEO

PROFIT packages from €480 net a month, each with a start-up month. Large websites and stores are quoted individually.

from €480 / month

Email marketing

Sign-up pop-ups, landing pages, campaigns to your list and list clean-up, priced per campaign.

from €130

UX/UI audit

A document listing what blocks conversion on the purchase path, written up as tasks for a developer.

€860
Contact

A conversation about your numbers: 30 minutes

The call is led by a new business specialist. When we get into the details of an account, the specialist for that channel joins in. We reply within one business day.

A quick review of your tracking and campaignsThree priorities for the next quarterA written summary that stays with you

Before the meeting we review your website, your visibility and what your campaigns show from the outside. We will not open with “so, what does your company do?”.

Our rating: 4.96 out of 5, 224 reviews on Google, Facebook and Clutch
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What happens after you send it
01
within 1 business day

We reply to your email

The reply comes from the same new business specialist who will run the call. No qualification form and no call from an unknown number.

02
this week

A 30-minute conversation

We go through your numbers and your questions. If it turns out we are not the right fit, we will tell you straight away.