Worth knowing
How much does ad campaign management cost?
Performance marketing pricing runs across six packages: Starter, Basic, Standard, Premium, Profit and Enterprise. Management starts from €300 net a month in Starter; the higher packages, Enterprise included, are quoted individually. The packages are set apart by the ad budget they manage, from €700 a month in Starter to over €10k in Enterprise. One package covers one advertising channel, for example Google Ads or Meta Ads.
Why does the price depend on the ad budget?
An account with a €700 budget and one with a budget above €10k need completely different work. The number of campaigns grows, so does the number of optimisation decisions, and so does the cost of a mistake. With bigger budgets we add quarterly analyses, competitor analysis, user journey mapping and a quarterly strategy workshop, because it is only at that scale that these activities pay off.
We start every collaboration with a strategy and set-up stage
Before we launch the first campaign, we work out a strategy, set up the ad environment and implement analytics. Without this you cannot honestly say how much you earn from advertising, and optimisation is just guesswork. Only after this stage do we move to regular operational management.
What do you get in each package?
- A dedicated specialist who runs your campaigns, optimises them and stays in touch with you.
- Analytics in place, so you can see how much you spend and what actually pays off.
- Reporting in the agreed format, from communication in ActiveCollab to regular online meetings.
- Full control over your data. Ad accounts are yours, and the data collected belongs to you.
How do I choose a package?
Tell us what budget you have and which channels you want to use, and we will propose a way of working together. If you are still building your store or website, start with the online store pricing. Campaigns and SEO work best together: ads bring traffic straight away, SEO builds it for years.