Business Strategy Pricing

Before you choose

Diagnosis first, then the plan

A strategy starts with a review of how the company operates today: communication, customer service and materials. The brand promise has to be backed by the service, which is why we build the plan only on that diagnosis.

The findings from the strategy are the starting point for designing the visual identity and for ad campaigns, which is why the strategy comes before them.

What the service itself looks like, step by step: Business strategy.

Price

Business strategy: rate

All prices net. We set out the scope in the contract before we start, using a semi-fixed price model.

Business strategy

A strategic brand document with trend and competitor analysis, plus directions for the visual identity and promotion.

from €740

Target audience and brand personality: who the brand should reach and with what message
Analysis of trends relevant to the brand for the next six months to a year
Competitor analysis in Poland and abroad: actions and good practices
Brand character: traits, strengths, weaknesses and archetype
Brand promise: the experience a customer can expect at every contact with the company
Brand voice: a way of communicating matched to the target audience
Touchpoints: every place and situation where the audience comes into contact with the brand
USP and RTB: the competitive advantage of the brand, product or service, and the reason to believe in it
Creative directions for the visual identity: research and benchmarks for the creative team
Promotion: channels and ways to promote the brand
Think tank Ideas: a bank of creative ideas based on the knowledge gathered

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Worth knowing

How much does a business strategy cost?

A business strategy costs from €740 net. The final quote depends on the scale of the business, the industry and the scope of the analysis.

What does a business strategy cover?

We define the target audience and build the brand personality. We analyse trends relevant to your project for the next six months to a year, and the competition in Poland and abroad. We define the brand character, brand promise, brand voice and touchpoints with your audience, plus USP and RTB, that is your competitive advantage and the reason to believe in it. On top of that comes initial research into creative directions for visual identity, and a promotion plan.

Who is it for?

For companies that already have sales and want to put their brand communication in order, and for brands before a rebrand or entering a new market.

Client reviews

Who prepares your business strategy quote

The average rating from reviews of JustIdea that clients left on Google, Facebook and Clutch.

4.96 / 5

weighted average of 224 reviews across three platforms

Read the reviews

4.97 / 5

156 reviews on our Google Business Profile

5.0 / 5

33 reviews on our Facebook page

4.9 / 5

35 B2B reviews, each verified in a call with the client

Statuses awarded by the platforms: PrestaShop Expert ★★★, Google Premier Partner 2025, Meta Business Partner, Microsoft Advertising Elite Partner 2025. All certificates and awards

Before you order

Questions that come up before a business strategy quote

How long does it take to develop a strategy?

Usually six to ten weeks: two to three for analysis, one to two for trends and competition, a day of workshops with management, and two to three weeks for the document and discussing it.

Do I then have to order campaigns from you?

No. The document is yours, written so that any contractor can work from it, which is why it includes briefs for delivery teams and questions worth asking them. The price of the strategy does not depend on what you order afterwards.

Are the prices shown net?

Yes. All prices in the JustIdea price list are net, and VAT is added on the invoice.

How long do I wait for a quote?

We come back with a quote within 2 working days of receiving the brief. For simpler services, usually the same day; for a build with integrations, we also need a short technical call.

What does the semi-fixed price model mean?

We agree the scope and the price before we start, instead of billing for every hour of work. If something outside the agreed scope comes up along the way, we quote it separately and go ahead only once you approve.

Often bought together

Services clients ask about alongside this one

Graphic design

Logo, brand book and a full visual identity. Scope and price are put together individually.

from €980

Performance marketing

Six campaign management packages, matched to your ad budget. One package covers one channel.

from €300 / month

UX/UI audit

A document listing what blocks conversion on the purchase path, written up as tasks for a developer.

€860

A conversation about your numbers: 30 minutes

The call is led by a new business specialist. When we get into the details of an account, the specialist for that channel joins in. We reply within one business day.

A quick review of your tracking and campaignsThree priorities for the next quarterA written summary that stays with you

Before the meeting we review your website, your visibility and what your campaigns show from the outside. We will not open with “so, what does your company do?”.

Business strategy pricing