With website copy, product descriptions or articles, the volume can be estimated in advance, so charging per character is fair to both sides. We don't charge for writing by the hour. With a tagline or a concept, volume means nothing, because all the work sits in the research, in the number of rejected versions and in the fit with the brand, so we quote those individually, after a brief.
We prepare copy after research and an analysis of your industry, not just to fill space on the page. If it needs to work for visibility in Google, we write it for keywords agreed in advance, in consultation with the SEO team. Besides Polish, we work in English, German, Slovak and Czech.
What the service itself looks like, step by step: SEO copywriting.
All prices net. We set out the scope of each variant in the contract before we start, using a semi-fixed price model.
Copy written after research and an analysis of your industry, targeting keywords agreed with the SEO team. The goal is sales and visibility in search, not filling space on the page.
Content that requires expert knowledge: image-building material, texts for external publications, and taglines and ad concepts. We agree the scope and the price after a brief.
Copywriting pricing is based on a rate per character. We charge from €20 per 1,000 characters with spaces in Polish; copy in English, German, Slovak and Czech is priced separately. We don't charge for writing by the hour. Copy written entirely by a copywriter, and taglines and ad concepts, are quoted individually, after a brief.
You pay for the text once, and the rate covers everything that happens around the writing.
The cheapest level is copy prepared with the help of AI tools and checked by our editors: €20 per 1,000 characters in Polish. The second level adds manual research and fact-checking, so the rate goes up by roughly a fifth. The third is copy written from scratch by a copywriter, usually for expert and image-building material, and this one is quoted individually, because the topic, not the character count, decides how much work it takes.
Most often on three occasions: when launching a new website, when filling in descriptions in an online store, and as part of ongoing SEO, where content is one of the pillars of growth. Tell us how many texts you need and in which languages, and we'll come back with a quote for the whole thing. The description of the service itself, the process and the types of content is on the SEO copywriting subpage.
The price shows what you'll pay, not what it's like to work with us. That second part is captured by the average of the reviews clients gave the whole agency on three public platforms.
Statuses awarded by the platforms: PrestaShop Expert ★★★, Google Premier Partner 2025, Meta Business Partner, Microsoft Advertising Elite Partner 2025. All certificates and awards
We can, and with larger packages we usually do, because manually pasting in a hundred descriptions takes several days and it's easy to lose the formatting along the way. We work on PrestaShop, WooCommerce and WordPress, including in bulk. If you'd rather upload them yourself, you get the texts ready to paste in.
For drafts and for organising material, yes. For knowledge, no. A model doesn't know your complaints, wasn't at the meeting with your client, and doesn't know what sets you apart from the competition, and those are the sentences that actually sell in a text. Every text passes through a person who has talked to you.
Yes, all prices in the JustIdea price list are net, that is excluding VAT. We work with businesses that can deduct VAT, so gross prices would only blur the comparison.
We come back with a quote within 2 working days of receiving the brief. For simpler services, usually the same day; for a build with integrations, we also need a short technical call.
We agree the scope and the price before we start, instead of billing for hours nobody can predict. If something outside the agreed scope comes up along the way, we quote it separately and go ahead only once you approve.
Rarely does anyone buy just one thing. Below are three price lists that most often end up in the same quote alongside this service.
PROFIT packages from €480 net a month, each with a start-up month. Large websites and stores are quoted individually.
from €480 / monthDesign and build of a WordPress website: a landing page or a site with a custom graphic design.
from €1,230Sign-up pop-ups, landing pages, campaigns to your list and list clean-up, priced per campaign.
from €130The call is led by a new business specialist. When we get into the details of an account, the specialist for that channel joins in. We reply within one business day.
Before the meeting we review your website, your visibility and what your campaigns show from the outside. We will not open with “so, what does your company do?”.
The reply comes from the same new business specialist who will run the call. No qualification form and no call from an unknown number.
We go through your numbers and your questions. If it turns out we are not the right fit, we will tell you straight away.
