What we build

Websites

Company websites and B2B platforms on WordPress or custom builds, with design, audits and speed optimisation.

Website development →

What we run

SEO

Visibility in Google and in language models. One team looks after search, your business profile and what ChatGPT and Gemini say about your brand.

Search engine optimisation →

What we run

Advertising and campaigns

Campaigns judged on net profit after returns and cost of goods, not on the ROAS in the ad platform. Creative is made in-house, so it never waits for a third supplier.

Digital marketing agency →

What we run

Analytics and data

Measurement first, decisions second. Ad, store and warehouse data in one place, so a budget conversation takes fifteen minutes, not three meetings.

Web analytics for e-commerce →

Copywriting pricing

Website copy, product descriptions and articles, in Polish and four other languages.

Price
from €20 / 1,000 characters
Per character, net price. New websites and stores, and ongoing SEO that needs copy written for target keywords.
Before you choose

A rate per character or a quote after a brief

We charge per character for texts whose length can be estimated up front. Taglines and ad concepts are quoted after a brief, because there the workload depends on research and the number of versions, not on the length of the text.

Copy aimed at visibility in Google is written for keywords agreed beforehand with the SEO team.

What the service itself looks like, step by step: SEO copywriting.

Packages

Copywriting: packages and rates

All prices net. We set out the scope of each variant in the contract before we start, using a semi-fixed price model.

Copywriting Guru

A rate per 1,000 characters with spaces, depending on the language. Every text is written after researching the industry and goes through our editors.

from €20 / 1,000 characters with spaces
  • Copywriting PL: from €20 per 1,000 characters with spaces
  • Copywriting EN: priced separately
  • Copywriting DE: priced separately
  • Copywriting SK: priced separately
  • Copywriting CZ: priced separately

Copy written by a copywriter

Content that requires expert knowledge: image-building material, texts for external publications, and taglines and ad concepts.

Custom quote
  • Copy written from scratch by a copywriter, without a draft from a model
  • A conversation with an expert on your side, or with the sales team
  • Taglines, claims and ad concepts priced per project
  • Quoted after a brief: topic, length and level of research
Worth knowing

How much does copywriting cost?

Copywriting pricing is based on a rate per character. We charge from €20 per 1,000 characters with spaces in Polish; copy in English, German, Slovak and Czech is priced separately. Copy written entirely by a copywriter, and taglines and ad concepts, are quoted individually, after a brief.

What's included in the price?

You pay for the text once, and the rate covers everything that happens around the writing.

  • A brief, and agreeing what the text needs to do
  • Choosing keywords and checking search intent together with the SEO team
  • Analysis of texts that currently rank high on the topic
  • A heading plan for readers and for search engines
  • Two rounds of revisions: the first on content, the second on language
  • A text ready to paste in, and with larger packages, uploading it to the site

Three levels of copy, three different rates

The cheapest level is copy prepared with the help of AI tools and checked by our editors: €20 per 1,000 characters in Polish. The second level adds manual research and fact-checking, so the rate goes up by roughly a fifth. The third is copy written from scratch by a copywriter, usually for expert and image-building material.

When to order copywriting?

Most often on three occasions: when launching a new website, when filling in descriptions in an online store, and as part of ongoing SEO, where new content is produced regularly. Tell us how many texts you need and in which languages, and we'll come back with a quote for the whole thing.

Client reviews

Who prepares your copywriting quote

The average rating from reviews of JustIdea that clients left on Google, Facebook and Clutch.

4.96 / 5
weighted average of 224 reviews across three platforms
Read the reviews

Statuses awarded by the platforms: PrestaShop Expert ★★★, Google Premier Partner 2025, Meta Business Partner, Microsoft Advertising Elite Partner 2025. All certificates and awards

Before you order

Questions that come up before a copywriting quote

Do you upload the copy to the site?

We can, and with larger packages we usually do, because manually pasting in a hundred descriptions takes several days and it's easy to lose the formatting along the way. We work on PrestaShop, WooCommerce and WordPress, including in bulk. If you'd rather upload them yourself, you get the texts ready to paste in.

Do you use artificial intelligence for writing?

For drafts and for organising material, yes. A model has no knowledge of your company, your customers' complaints or your advantages over the competition, so every text passes through a person who has talked to you.

Are the prices shown net?

Yes. All prices in the JustIdea price list are net, and VAT is added on the invoice.

How long do I wait for a quote?

We come back with a quote within 2 working days of receiving the brief. For simpler services, usually the same day; for a build with integrations, we also need a short technical call.

What does the semi-fixed price model mean?

We agree the scope and the price before we start, instead of billing for every hour of work. If something outside the agreed scope comes up along the way, we quote it separately and go ahead only once you approve.

Often bought together

Services clients ask about alongside this one

SEO

PROFIT packages from €480 net a month, each with a start-up month. Large websites and stores are quoted individually.

from €480 / month

Websites

Design and build of a WordPress website: a landing page or a site with a custom graphic design.

from €1,230

Email marketing

Sign-up pop-ups, landing pages, campaigns to your list and list clean-up, priced per campaign.

from €130
Contact

A conversation about your numbers: 30 minutes

The call is led by a new business specialist. When we get into the details of an account, the specialist for that channel joins in. We reply within one business day.

A quick review of your tracking and campaignsThree priorities for the next quarterA written summary that stays with you

Before the meeting we review your website, your visibility and what your campaigns show from the outside. We will not open with “so, what does your company do?”.

Our rating: 4.96 out of 5, 224 reviews on Google, Facebook and Clutch
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What happens after you send it
01
within 1 business day

We reply to your email

The reply comes from the same new business specialist who will run the call. No qualification form and no call from an unknown number.

02
this week

A 30-minute conversation

We go through your numbers and your questions. If it turns out we are not the right fit, we will tell you straight away.