Pop-up on a template
Sign-up on a ready-made platform template, with targeting by page, behaviour and exit intent.
from €130
- pop-up setup and embedding
- targeting: pages, behaviour, exit intent
- the platform's ready-made template
Before you choose
Email for people who already know your offer
Email marketing lets you go back to people who have already bought or signed up to your list, without paying again to reach them through ads. Campaigns and automations support repeat purchases and recover abandoned carts.
We price by campaign, not by the hour: a sign-up pop-up, a landing page, a campaign to a segment and list clean-up are bought separately. After reviewing your communication and the state of your list, we suggest which campaign to start with.
What the service itself looks like, step by step: Email marketing.
Packages
Email marketing: packages and rates
All prices net. We set out the scope of each variant in the contract before we start, using a semi-fixed price model.
Pop-up with a custom design
A sign-up pop-up with a custom design in your brand identity, with the same targeting as the template version.
Custom quote
- pop-up setup and embedding
- targeting: pages, behaviour, exit intent
- a dedicated design built for your brand
Landing page
A sign-up page on the email platform: structure, sections, form and connection to your list.
Custom quote
- page structure and sections
- sign-up form connected to your list
- basic technical and SEO settings
- extended version priced separately
Email campaign, two emails
An occasional campaign: two messages to a chosen segment, from structure to send.
Custom quote
- campaign structure
- preparing two emails
- segmentation and sending
Most popular
Email campaign, four emails
The same scope at a faster pace, for the period when your list buys the most.
Custom quote
- campaign structure
- preparing four emails
- segmentation and sending
- pace matched to your sales season
List clean-up
Cleaning and segmenting the list, so sends reach addresses that exist and read.
Custom quote
- list validation and removal of dead addresses
- activity segments: active, dormant, inactive
- list reorganisation: segments, tags, automations
- extra segment beyond the standard: priced separately
Worth knowing
How much does email marketing cost?
Email marketing pricing starts with a sign-up pop-up on a template, from €130 net. A pop-up with a custom design, a sign-up landing page, an occasional campaign of two or four emails, and list clean-up are quoted individually, depending on scope and the state of your list, plus a small fee for each extra segment beyond the standard set.
This split exists because each of these has a different workload and a different moment in the calendar: a pop-up or landing page goes up once, campaigns come back with the season, and list clean-up happens when deliverability starts to drop.
What do we do as part of these packages?
- Designing emails and newsletters, from the layout of the message to the copy and calls to action.
- Building automations, that is messages sent without your involvement, for example after a sign-up or a cart abandonment.
- Segmenting the subscriber list, so the same message does not go to everyone regardless of what interests them.
- A/B tests, in which we compare subject line and copy variants on data from your sends.
Why start with your list?
Your list of addresses stays with you, independent of any ad platform and its rates. That's why, for online stores, we usually combine email marketing with performance campaigns: ads bring in new customers, and emails lead them to their next purchases.
How do I get started?
Tell us which system you use and how large your list is. We will start with a review of your current communication and a proposed action plan, and we can prepare the copy itself as part of copywriting.
Client reviews
Who prepares your email marketing quote
The average rating from reviews of JustIdea that clients left on Google, Facebook and Clutch.
4.97 / 5
156 reviews on our Google Business Profile
5.0 / 5
33 reviews on our Facebook page
4.9 / 5
35 B2B reviews, each verified in a call with the client
Statuses awarded by the platforms: PrestaShop Expert ★★★, Google Premier Partner 2025, Meta Business Partner, Microsoft Advertising Elite Partner 2025. All certificates and awards
Before you order
Questions that come up before an email marketing quote
Is the email platform licence included in the price?
No. You pay the licence separately, directly to the platform provider, and its cost grows with the number of addresses in your list. Our price covers the work: message design, automations, segmentation and testing.
What decides how much I pay in a given month?
On which campaigns you choose. Each has its own price known before you start, so there is no fixed subscription and no hourly billing.
Are the prices shown net?
Yes. All prices in the JustIdea price list are net, and VAT is added on the invoice.
How long do I wait for a quote?
We come back with a quote within 2 working days of receiving the brief. For simpler services, usually the same day; for a build with integrations, we also need a short technical call.
What does the semi-fixed price model mean?
We agree the scope and the price before we start, instead of billing for every hour of work. If something outside the agreed scope comes up along the way, we quote it separately and go ahead only once you approve.
Often bought together
Services clients ask about alongside this one
Performance marketing
Six campaign management packages, matched to your ad budget. One package covers one channel.
from €300 / monthCopywriting
Website copy, product descriptions and articles, in Polish and four other languages.
from €20 / 1,000 charactersOnline stores
A store built on the latest PrestaShop 9 with a ready-made premium theme. Adapting the theme to your brand or designing from scratch raises the price.
from €4,890