A UX/UI audit is a document where every point is described so it can be passed on as a concrete task, not as a general “improve the UX”. We base the assessment on proven design rules, including Nielsen's heuristics, so it holds up even when someone on your team disagrees.
The two variants differ in depth, not in care. START is a 20 to 50-page document delivered in 2 to 3 weeks, focused on user paths and usability. GURU runs up to 100 pages in 3 to 4 weeks, and also covers details that usually go unnoticed. The length depends on how many things worth fixing we actually find.
What the service itself looks like, step by step: UX audit.
All prices net. We set out the scope of each variant in the contract before we start, using a semi-fixed price model.
The path from landing to sending an enquiry: the first screen, navigation, the offer's copy, the form and the mobile version. For company and service websites, where the customer needs to understand the offer and get in touch.
The whole purchase path: listing, filters, the product page, the basket and checkout. For stores where every extra step in the basket costs a percentage of conversion.
A coral plus marks an item that the cheaper variant doesn't have. An upward arrow marks the same item with a wider scope. A green tick marks the scope shared by every variant.
The UX/UI audit costs €860 net, the same for a company website and for an online store. This is a fixed price: it doesn't depend on the number of subpages or screens to go through. The work takes about ten working days, and if the site doesn't have session recordings yet, we set them up as part of the audit.
What's analysed. On a company website, everything comes down to one conversion: filling in the form. In a store, the path has several steps, you can lose a customer at any of them, and each one is measured differently, so a store audit looks at the listing, the product page, the basket and checkout.
The audit isn't a list of a designer's personal opinions. We base it on proven design rules and principles, including Nielsen's heuristics. We describe every point so it can be handed to a developer as a concrete task, not as a general “improve the UX”.
A UX/UI audit pays off fastest where there's already traffic, but conversion is lower than it should be. If you're bringing users in through ad campaigns or SEO, every fix on the purchase path works on all of that traffic at once. If there are so many changes needed that it's easier to rebuild the site from scratch, we'll say so directly and point you to the website pricing.
The price shows what you'll pay, not what it's like to work with us. That second part is captured by the average of the reviews clients gave the whole agency on three public platforms.
Statuses awarded by the platforms: PrestaShop Expert ★★★, Google Premier Partner 2025, Meta Business Partner, Microsoft Advertising Elite Partner 2025. All certificates and awards
No, and we say so before we take the job on. The assessment is based on session recordings and analytics data, so without traffic the conclusions would just be guesswork. If session recording isn't set up yet, we add two weeks to gather material.
Yes, the document is yours. Every point has a description of the problem, a screenshot and a proposed fix, along with a note on whether it's a job for an editor or a developer, so you can hand it to any team.
Yes, all prices in the JustIdea price list are net, that is excluding VAT. We work with businesses that can deduct VAT, so gross prices would only blur the comparison.
We come back with a quote within 2 working days of receiving the brief. For simpler services, usually the same day; for a build with integrations, we also need a short technical call.
We agree the scope and the price before we start, instead of billing for hours nobody can predict. If something outside the agreed scope comes up along the way, we quote it separately and go ahead only once you approve.
Rarely does anyone buy just one thing. Below are three price lists that most often end up in the same quote alongside this service.
A store built on the latest PrestaShop 9 with a ready-made premium theme. Adapting the theme to your brand or designing from scratch raises the price.
from €4,890Six campaign management packages, matched to your ad budget. One package covers one channel.
from €300 / monthA specialist's hours reserved every month, instead of a quote for every fix.
from €80 / monthThe call is led by a new business specialist. When we get into the details of an account, the specialist for that channel joins in. We reply within one business day.
Before the meeting we review your website, your visibility and what your campaigns show from the outside. We will not open with “so, what does your company do?”.
The reply comes from the same new business specialist who will run the call. No qualification form and no call from an unknown number.
We go through your numbers and your questions. If it turns out we are not the right fit, we will tell you straight away.
