UX audit: what it is, what it costs and which one you need

Expect a written report in which each fix has a description of the problem, a screenshot, a proposed solution and a note on who will make it, plus a walkthrough of the results with your team. At JustIdea that is from €860 net, in about 10 working days, for a store and for a company website alike, and you can implement the report without us or hand it to any contractor. To choose a vendor, ask what the audit rests on (data, an expert review against usability heuristics, or both), whether the price is stated up front, who goes through the results with your team, and whether you can implement the report without the vendor.

Yes, we run UX audits for stores outside the EU that sell to European customers. We work on your live site, on a computer and on a phone, so nobody needs to be on the spot: we run the audit remotely from Kraków, in the EU time zone and in English, and the results walkthrough can take place on a video call. For a store that sells in Europe we walk the purchase path the way a buyer in each country version would: the language switch, how the price and the delivery cost are shown, the consent banner and the payment methods on offer. The scope also covers navigation, information architecture and an accessibility review against WCAG.

More: e-commerce UX audit

It is a study of user experience carried out on a website, in an online store or in an app. A UX specialist reads people's behaviour from the data the site already collects and, on that basis, writes a report with fixes to implement.

From €860 net, the same for a store and for a company website. It is a fixed price and does not depend on the number of screens to go through.

An SEO audit checks why people do not find the site. A usability study begins at the moment they are already on it and checks why they leave without buying. Web analytics is the precondition for both: without correct measurement the funnel shows numbers you cannot rely on.

Three stages, with four activities in the middle. The first stage is an interview: we agree which path is to be studied and what success means here. The second is the study itself, meaning funnel analysis in analytics, a review of session recordings, a cognitive walkthrough and a heuristic evaluation of the key views. A cognitive walkthrough is going through the path as a customer would, separately on a phone and on a computer, and a heuristic evaluation is a checklist based on Nielsen's heuristics. The third stage is a report with a list of recommendations, an assessment of impact and effort, and a one-hour walkthrough.

The most common UX errors are small things that repeat across many sites. Delivery costs shown only in the basket, a contact form with twelve fields, error messages visible only after submitting. Add to that a button hidden under the cookie consent banner on a phone, and a first screen that talks about the company instead of answering the visitor's question. In the report we split them into critical errors that cut the path off, medium ones that lengthen it and basic ones that spoil the impression but do not stop the purchase.

An expert audit works on data you already have and on a specialist walking the path, so it is shorter and cheaper. Usability testing means recruiting users and watching how they complete tasks on your site. We recommend it for large rebuilds, because it also shows what the data cannot, for example why someone did not understand the offer. For a typical website an expert study gives most of the same conclusions for a fraction of the cost of testing.

About ten working days from full access, the same for a store and for a company website. It stretches to four weeks when the site does not record sessions yet: we then add two weeks to gather material, because with too few sessions the conclusions would be guesswork.

Yes, for store apps we build together with the store. The method for websites and apps is the same, the recording tool changes and screens appear that do not exist in a browser, such as biometric login or notifications. Apps outside e-commerce are quoted individually.