Four situations in which Bing is separate from Google, not just smaller. The check takes 1-2 weeks and shows what you are losing: not a few positions, but your presence in Bing results and in Copilot's answers.
The sitemap goes into Search Console with every launch, and into Bing Webmaster Tools usually never. Without it, indexing depends on whether the crawler happens to reach the site through someone else's link.
A rule in the robots file or a filter on the server cuts out Bingbot along with traffic that looks suspicious. Nothing changes in Search Console, so no alarm goes off anywhere.
Bing relies on literal word matching and on structured data more heavily than Google. A page written only for Google's understanding of intent may not be enough for it.
For local queries, Bing and Copilot turn to Microsoft's own business directory, not to your Google profile. Whatever is missing there, Copilot will not give in its answer.
We start with the things nobody has done before, because that is where there is the most to recover at the lowest cost.
1-2 weeks
Verifying the site in Bing Webmaster Tools, reviewing the indexing report, checking the crawler's access and whether the business listing exists at all.
1-3 weeks
We fix whatever stops the crawler, send the sitemap and switch on submitting changes right after publication. The effect shows fastest here, because it concerns presence itself.
4-8 weeks
Titles and headings for literal queries, structured data, setting up or fixing the listing in Bing Places and aligning the business data across sources.
ongoing
Positions in Bing plus a fixed set of questions put to Copilot, repeated every month so the two can be compared.
Bing tends to be treated as a curiosity, so it is easy to land with a contractor who sells this service without experience. Check JustIdea in the reviews our clients have left.
weighted average of 224 reviews across three platforms. Clients gave them, and each site below links to the profile with the full text of every review.
Read the reviewsWith Bing, one of them means more than usual, so it comes first.
JustIdea is in Microsoft's partner programme at the top level, and this page is about Microsoft's ecosystem, so of our three statuses this one matters most here. It gives access to tools on Microsoft's side, to data on how their index sees a site, and a route for questions when the search engine's behaviour stops matching the documentation.
Work on the second index is almost never a separate project, but a layer added to SEO for Google. This status confirms that we run that main part every day, not just on the side.
Business data circulates between directories and social profiles, and from there it comes back into local results and assistants' answers. Putting the profiles in order is part of the work on keeping the name, address and phone number consistent.
We do not sell Bing SEO as a separate subscription, because in practice it is a layer added to SEO. So we close it in two one-off products, and ongoing work is priced in the SEO price list.
Where traffic from model-based tools comes from, where the brand appears in their answers and what on the site gets in the way.
A classic SEO audit combined with an analysis of presence in model-based search engines, Copilot included. It is a one-off fee for the audit, with no ongoing work included.
The call is led by a new business specialist. When we get into the details of an account, the specialist for that channel joins in. We reply within one business day.
Before the meeting we review your website, your visibility and what your campaigns show from the outside. We will not open with “so, what does your company do?”.
The reply comes from the same new business specialist who will run the call. No qualification form and no call from an unknown number.
We go through your numbers and your questions. If it turns out we are not the right fit, we will tell you straight away.
