![Sanitbuy.pl: Google Business Profile from visibility to conversion [case study]](/_astro/szablon-10-3-1-00997135.BvaSzYIb.webp)
Who is the client?
Sanitbuy.pl is a modern online shop specialising in bathroom fittings and bathroom accessories. It offers a wide range of bathroom and kitchen taps, sanitary ceramics, furniture and accessories. It stocks products from renowned brands, aimed at both individual customers and contracting firms. Thanks to an intuitive website interface and a broad product range, the shop enjoys a reputation as a solid shopping partner. SanitBuy has well-organised logistics and professional customer service, ensuring fast order fulfilment. The shop also stands out for its seasonal promotions and attention to advisory content on the site. The company keeps growing in the bathroom fittings sector, strengthening its position both locally and online.
Challenges
Before optimisation work began, Sanitbuy.pl's Google Business Profile faced significant local visibility problems. Even for key phrases such as “bathroom accessories” and “kitchen taps”, the profile was not fully optimised, which limited its presence in local results. There were no regular posts, photo updates or a complete description of services, which weakened user engagement. The profile rarely generated actions such as clicks on “call”, “get directions” or “visit website”. Within the profile, the business category and FAQ section were not accurately matched, which had a negative effect on local SEO. Competition in the bathroom fittings sector was strong: many top players were positioning their profiles intensively. Action was necessary to stand out from other online and physical shops in the region. In addition, the lack of automatic results monitoring meant delayed reactions to changes in visibility and conversions. The team also had to deal with broken links and an incomplete profile.
Goal of the activities
Goal of the activities. The main goal of our activities was to significantly increase the local visibility of Sanitbuy.pl's Google Business Profile, and as a result, increase the number of contacts and website visits. Specific goals included:
- Reaching position 1 to 2 in the local Local Pack results for the leading phrases: “bathroom accessories”, “kitchen taps”, “bathroom fittings shop”
- Increasing the number of clicks on the “call”, “visit website” and “get directions” buttons
- Optimising the description, categories, FAQ section and photos to better match user intent
- Regularly activating the profile through posts, photos, offer updates and comment moderation
- Implementing profile performance monitoring with automatic real-time reporting
Reporting and results analysis automation
As part of the work, we implemented a dedicated Looker Studio report that automatically pulls data from Google Business Profile via the API. This made it possible to continuously monitor profile views, clicks on action buttons, the number of reviews and the average rating. The report updates daily, enabling quick detection of trend changes and efficient results reporting. The panel is available online 24/7 for the client, which increased the transparency of the collaboration and shortened reaction time to any drops or increases in user activity.
Results in keyword visibility
After optimising the Google Business Profile, Sanitbuy.pl managed to significantly improve visibility for key local queries. For phrases such as “bathroom accessories”, “kitchen taps” and “bathroom fittings shop”, the profile reached position 1. Equally good results were recorded for the phrases “bathroom fixtures” (position 2) and “bathroom fittings” (position 4).
Increased visibility translated into higher website traffic and a rise in clicks on action buttons, which had a real impact on supporting sales. These results confirm the effectiveness of local SEO, especially in an industry where purchasing decisions are made quickly and locally.
| Keyword | Position achieved |
|---|---|
| bathroom accessories | 1 |
| kitchen taps | 1 |
| bathroom fittings shop | 1 |
| bathroom fixtures | 2 |
| bathroom fittings | 4 |
Presentation by display area and position:
Phrase: kitchen taps
Actions taken
We started with a full profile setup in line with local SEO guidelines: we completed the company description, optimised categories and FAQ sections, and added high-quality photos and branding materials. We introduced a consistent posting strategy with tips and promotional offers, which increased engagement and signalled profile activity to Google's algorithms. We made sure to systematically collect and respond to customer reviews, which improved profile notifications and rating. At the same time, we launched automatic results reporting, which allowed us to react quickly to visibility changes and optimise operational activities.
Summary
Thanks to coordinated SEO work on the Google Business Profile, sanitbuy.pl achieved a high position in local search results for the most important industry phrases. The result was more website visits, greater user engagement and an increase in the number of contacts and purchase enquiries. The project confirms the significant sales potential hidden in a well-optimised Google Business Profile, especially in the bathroom accessories and fittings sector, where purchasing decisions are often made on mobile and locally.
If you want to achieve similar results for your business, get in touch with us. We will carry out a free analysis of your Google Business Profile and propose specific actions that will increase your local visibility, traffic and conversions.
