Who is the client?
Solvent is a wholesaler of ventilation, air conditioning and heat recovery systems based in Tarnów, Poland. It also runs its own design office and offers installation and technical consulting services for ventilation. Its range includes ventilation ducts, fittings, heat recovery units, manifold systems, filters and industrial fans. The company operates locally (serving customers from Tarnów and the surrounding area), which makes its presence on Google Maps and local SEO a key element of its sales strategy.
Solvent focuses on product quality, a comprehensive offer (sales, installation and design) and good availability for customers. Given its wide product range and the awareness that customers often look for ventilation solutions locally, its Google Business Profile became one of the main channels for generating enquiries.
Challenges
Despite its extensive offer and years of experience, Solvent had limited visibility on Google Maps for key local queries. Its Google Business Profile wasn't fully optimised, which translated into a low number of impressions and limited user actions, such as phone number clicks or requests for directions to the company. With competition growing in the Tarnów region, visibility in local search results became crucial for winning new customers.
An additional problem was inconsistent NAP data (name, address, phone number) between the business profile and local directories, which could have a negative impact on the profile's ranking. The client also wasn't communicating regularly through the profile: there was a lack of updated photos, posts and information about the offer. Customer reviews were scarce, and the company had no defined strategy for gathering them.
Another challenge was adapting the profile's content to the search intent of potential customers: keywords had to be chosen precisely, and the business description and service categories optimised for local SEO. Finally, the company had no analytics tools in place to monitor results on an ongoing basis and react quickly to drops in rankings or user interest.
Automating reporting and results analysis
As part of our work, we implemented a dedicated report in Looker Studio that automatically pulls data from the Google Business Profile via the API. This made it possible to monitor profile impressions, clicks on action buttons, the number of reviews and the average rating on an ongoing basis. The report updates daily, enabling quick detection of trend changes and efficient results reporting. The dashboard is available online 24/7 for the client, which increased the transparency of the collaboration and shortened the response time to any drops or increases in user activity.
Results in keyword visibility
After optimising the Google Business Profile, the Solvent shop recorded a significant rise in rankings for key phrases. The biggest progress is visible for competitive local queries such as “hurtownia wentylacyjna Tarnów” (ventilation wholesaler Tarnów) or “rekuperatory Tarnów” (heat recovery units Tarnów). Thanks to the improved visibility, the profile started generating more website visits and phone calls from potential customers.
| Keyword | Ranking achieved |
|---|---|
| dotacje czyste powietrze (clean air grants) | 2 |
| hurtownia wentylacyjna (ventilation wholesaler) | 2 |
| rekuperacja (heat recovery) | 1 |
| rekuperatory (heat recovery units) | 1 |
| systemy wentylacyjne (ventilation systems) | 1 |
| wentylatory przemysłowe (industrial fans) | 2 |
Summary
Thanks to systematic local SEO work, business profile optimisation and results monitoring, we managed to keep Solvent at the top local rankings for key phrases related to heat recovery and ventilation in Tarnów. The Google Business Profile became an important contact channel, generating traffic and enquiries from potential customers.
If you want to achieve similar results for your company: get in touch with us. We'll carry out a free analysis of your Google Business Profile and propose specific actions that will increase your local visibility, traffic and conversions.
