Who is the client?
DentArt is a modern dental clinic located in Skawina, at ul. Sadowa 20D. The clinic offers comprehensive dental services for the whole family, including microscope-assisted root canal treatment, oral surgery, prosthetics, teeth whitening and paediatric dentistry. The clinic stands out for its individual approach to patients, modern equipment and friendly atmosphere.
Challenges
Despite high-quality services and modern equipment, DentArt struggled with online visibility. Its Google Business Profile was not fully optimised, which resulted in a limited number of impressions in local search results. There was also a lack of regular content updates and a consistent strategy for managing the information on the profile. On top of that, with growing competition in the Skawina area, DentArt needed to stand out from other dental clinics through effective local SEO.
Goal
The goal was to increase DentArt's local visibility in Google Maps search results, which was expected to translate into more contacts from potential patients. The key assumptions included:
- Optimising the Google Business Profile for local SEO.
- Increasing the number of profile impressions for relevant keywords.
- Growing user interactions with the profile (clicks on the "call", "get directions" and "visit website" buttons).
- Implementing tools for automatic monitoring and reporting of results.
Automated reporting and results analysis
As part of our work for the DentArt dental clinic, we implemented a dedicated Looker Studio report that automatically pulls data from the Google Business Profile via the API. This made it possible to monitor profile impressions, clicks on action buttons, the number of reviews and the average rating on an ongoing basis. The report updates daily, allowing us to spot trend changes quickly and report on results efficiently. The dashboard is available online 24/7 for the client, which increased the transparency of the cooperation and shortened the reaction time to any drops or increases in user activity.
Results in keyword visibility
After optimising DentArt's Google Business Profile, we observed a significant increase in visibility for local dentistry-related keywords. The clinic started appearing in top positions in the local results (Local Pack) for key queries such as “dentysta Skawina” (dentist Skawina), “stomatolog Skawina” (dental surgeon Skawina) and “leczenie kanałowe Skawina” (root canal treatment Skawina). We also recorded improved positions for more specific phrases such as “chirurgia stomatologiczna” (oral surgery) and “wybielanie zębów” (teeth whitening), which shows the local optimisation was effective at matching local user intent.
| Keyword | Positions achieved |
|---|---|
| chirurgia stomatologiczna (oral surgery) | 2 |
| dentysta (dentist) | 3 |
| stomatolog (dental surgeon) | 1 |
| wybielanie zębów (teeth whitening) | 3 |
| stomatologia (dentistry) | 3 |
Actions taken
We started with a comprehensive optimisation of DentArt's Google Business Profile, following local SEO best practices. We updated the business categories, expanded the company description and added a detailed list of services with relevant keywords. We added high-quality photos of the clinic and branded graphics, which increased the profile's appeal in local results. We regularly published informational and educational posts, which increased the profile's activity and signalled its freshness to Google's algorithm.
We also implemented a review management strategy: we actively encouraged patients to share their experiences and consistently responded to reviews, which built trust and a positive image for the clinic. At the same time, we launched an automated Looker Studio report, fed by data from the Google Business Profile API, which enabled ongoing monitoring of results and a fast response to changes in visibility.
Summary
Thanks to the comprehensive optimisation of the Google Business Profile and the implementation of automated reporting, DentArt significantly improved its visibility in local search results. The profile started appearing in top positions for key phrases such as “dentysta Skawina” (dentist Skawina) and “stomatolog Skawina” (dental surgeon Skawina), which translated into more website visits, phone calls and requests for directions. This project confirms how important a well-optimised Google Business Profile is for winning new patients in local service industries.
If you want to achieve similar results for your business, get in touch with us. We will carry out a free analysis of your Google Business Profile and propose specific actions to increase your local visibility, traffic and conversions.
