Full recording of the talk, 26 minutes. Watch on YouTube →
Mateusz Haber, CEO of JustIdea Agency, made his debut on the stage of the eCommerce.pl event and shared a revolutionary approach to marketing. In his talk, he showed how to replace traditional ROAS with a more comprehensive Profit Analytics approach, using a Data Warehouse. He highlighted the benefits of the macro and micro approach in Performance Marketing and explained how his company quadrupled sales in five months. If you haven't seen this talk yet, make sure to watch the recording!
You'll learn the role and importance of a Data Warehouse for effectively collecting, processing and analysing marketing data
You'll find out why ROAS is no longer the best measure of advertising effectiveness. Everything is shown using JustIdea's own brand as an example, based on real experience
In the talk:
✅ I challenge the ROAS paradigm in favour of PROFIT.
✅ I present the DataWarehouse concept and our Profit Analytics implementation.
✅ I show the benefits of the MACRO and MICRO approach in Performance Marketing.
✅ And above all, I show how we managed to scale sales 4x in 5 months!
We invite you to watch!
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