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Campaigns judged on net profit after returns and cost of goods, not on the ROAS in the ad platform. Creative is made in-house, so it never waits for a third supplier.

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Article

Why 9 in 10 E-Commerce Stores Fail: Mateusz Haber at Ecommerce.pl

Mateusz Haber, CEO of JustIdea, on start-up capital and optimal margins for online stores. Watch the talk on why 9 in 10 shops fail.

Why 9 in 10 e-commerce stores fail? Mateusz Haber at Ecommerce.pl Marketing
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Mateusz Haber on stage at Event.Ecommerce.pl 2.0 Watch the talk · 18 min Event.Ecommerce.pl 2.0 · May 2024

Full recording of the talk, 18 minutes. Watch on YouTube →

Mateusz Haber, CEO of JustIdea Agency, once again took to the stage at the eCommerce.pl 2.0 event to answer key questions about running an online store. In his talk "Why 9 in 10 eCommerce Stores Fail? The Formula for E-Commerce Success", he covered, among other things:

  • The capital needed to start an online store.
  • Optimal margins for e-commerce.
  • The characteristics of a product that's ideal for online sales.
  • The chances of success in e-commerce and the key success factors, illustrated with the example of Surf Inc.

Mateusz also addressed scaling an e-commerce business, challenging the ROAS paradigm in favour of PROFIT. He ran simulations of how changes to return and profit affect a company's income, showing how to increase profit by €16,000 a month. The talk was packed with valuable tips and practical advice for anyone who wants to succeed in e-commerce.

If you haven't seen this talk yet, make sure to watch the recording and find out how to scale an e-commerce business effectively!

Macro e-commerce budget growth
Macro e-commerce budget growth
Macro e-commerce budget: advertising costs and MER
Macro e-commerce budget: advertising costs and MER

Without further ado, enjoy the video!

Aleksandra Skotnicka
Written by
Aleksandra Skotnicka
Marketing Automation Specialist

Have a question about this article? Write to us.

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Clients gave them after working with us, and you can read each one on the site where it was posted. They cover the work of the whole agency, not this one article.

4.96 / 5
weighted average of 224 reviews across three platforms
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4.97 / 5
156 reviews on our Google Business Profile
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33 reviews on our Facebook page
 Clutch
4.9 / 5
35 B2B reviews, each verified in a call with the client

Statuses awarded by the platforms: PrestaShop Expert ★★★, Google Premier Partner 2025, Meta Business Partner, Microsoft Advertising Elite Partner 2025. All certificates and awards

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See also

Marketing 2 November 2025 Marketing automation vs email marketing: what's the difference? Aleksandra Skotnicka Marketing 20 May 2024 ROAS Is Dead, Profit Is King: Mateusz Haber at Ecommerce.pl Aleksandra Skotnicka Marketing 13 August 2026 How to Use AI for Personalisation in Marketing Communication Wiktoria Władarz
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