Who is the client?
Artvimed is a specialist fertility clinic based in Kraków. For more than 15 years, it has helped couples achieve their dream of becoming parents, offering comprehensive diagnostics and treatment for infertility in both women and men. Its services include advanced medical procedures such as in vitro fertilisation, insemination, genetic diagnostics of embryos and the treatment of surgical infertility. The clinic stands out for:
- An individual approach to patients, tailoring therapy to their specific needs.
- Modern medical facilities and its own embryology laboratory.
- Multidisciplinary care (gynaecology, urology, andrology, dietetics, psychology).
- Experience and effectiveness, backed by hundreds of successful procedures each year.
The challenges
Before starting SEO work on its Google profile (Google Business Profile), Artvimed faced several significant challenges:
- Low local visibility: Despite the clinic's many years of experience, its Google profile had poor visibility in local results for important phrases (such as "leczenie niepłodności Kraków", meaning "infertility treatment Kraków", or "klinika in vitro Kraków", meaning "in vitro clinic Kraków").
- Not enough user actions: The profile generated a limited number of clicks on the "call", "get directions" and "visit website" buttons, which limited conversions.
- Untapped potential in the profile: The business description, service categories, and the photos and posts section weren't fully optimised for local SEO or user needs.
- No ongoing communication with clients through the profile: The profile lacked up-to-date information (posts, events, offers), which had a negative effect on engagement and ranking in Google Maps.
Goal of the campaign:
The main goal of the SEO work on the Google profile for the Artvimed clinic was to increase local visibility in Google and Google Maps search results, and, as a result, to grow the number of enquiries from potential patients. Specific goals included:
- Increasing the number of profile views for queries related to infertility treatment, gynaecology and antenatal care in Kraków and the surrounding area.
- Growing the number of user actions: clicks on the "call", "get directions" and "visit website" buttons.
- Optimising the profile's content for local SEO, including service descriptions, the FAQ section, categories, photos and updates.
- Building a strong presence for the Artvimed brand in the local search and Google Maps ecosystem.
- Increasing the number of direct enquiries about consultation and procedure appointments through the Google Business profile.
Automating reporting and results analysis
As part of the work for Artvimed clinic, we implemented a dedicated Looker Studio report that automatically pulls data from Google Business Profile via its API. This made it possible to continuously monitor profile views, clicks on action buttons, the number of reviews and the average rating. The report updates daily, allowing quick detection of trend changes and efficient reporting on results. The dashboard is available online 24/7 for the client, which increased the transparency of the partnership and shortened the response time to any drops or increases in user activity.
Results for keyword visibility
After implementing the optimisation and ranking the Google profile for Artvimed clinic, there was a noticeable increase in visibility for local phrases related to infertility treatment, gynaecology and the IVF procedure. For most of the key business queries, the clinic now holds position 1 in the Local Pack, including for highly competitive terms such as "in vitro", "leczenie niepłodności" (infertility treatment) and "klinika leczenia niepłodności" (infertility treatment clinic). We're also seeing rising positions for long-tail phrases such as "ginekolog Podgórze" (gynaecologist Podgórze) and "klinika leczenia niepłodności Podgórze" (infertility treatment clinic Podgórze), which shows the optimisation is working effectively for local search intent.
| Keyword | Position achieved |
|---|---|
| klinika leczenia niepłodności (infertility treatment clinic) | 1 |
| klinika leczenia niepłodności kraków (infertility treatment clinic, Kraków) | 2 |
| kompleksowa diagnostyka płodności (comprehensive fertility diagnostics) | 2 |
| ginekolog podgórze (gynaecologist, Podgórze) | 3 |
| in vitro | 1 |
| in vitro refundacja (IVF reimbursement) | 1 |
| klinika leczenia niepłodności podgórze (infertility treatment clinic, Podgórze) | 1 |
| leczenie niepłodności (infertility treatment) | 1 |
Selected phrases shown against their display area:
Phrase: klinika leczenia niepłodności (infertility treatment clinic)
Phrase: leczenie niepłodności (infertility treatment)
Actions taken:
We began the optimisation work by fully setting up and completing the Google Business profile for Artvimed clinic in line with local SEO guidelines. We tidied up the profile's structure, updating the main and additional categories, expanding the business description and adding a list of services together with assigned keywords. We added high-quality photos of the facility and branded graphics, which increased the profile's appeal in local results. We also rolled out a regular schedule of educational and informational posts, which increase the profile's activity and signal its freshness to the algorithm. At the same time, we launched an automated report in Looker Studio, fed by data from the Google Business Profile API, which let us continuously analyse results and respond to changes in visibility.
Summary
Thanks to carefully planned optimisation of Artvimed clinic's Google profile and the rollout of automated reporting, the clinic achieved strong positions in local results for the most important phrases related to infertility treatment and gynaecology in Kraków. The increased visibility of the profile directly translated into more website visits, phone enquiries and requests for directions to the clinic. This project shows just how much sales potential lies in a well-optimised Google profile, especially in local industries, where patients make decisions quickly and often on mobile.
If you want to achieve similar results for your business, get in touch with us. We'll carry out a free analysis of your Google profile and suggest concrete actions to increase your local visibility, traffic and conversions.
