![SEO with Empathy: Far-Med on Google Maps [Case Study]](/_astro/szablon-17-1-8906cc2a.BeRLh1Be.webp)
Who is the client?
Far-Med is a specialist medical shop that offers a wide range of products supporting people after oncology surgery and during treatment. The company approaches its customers' needs with care, giving them access to high-quality mastectomy bras, breast and testicular prostheses, and comfortable turbans and headscarves, including turbans specially designed for use after chemotherapy. Far-Med focuses on professional advice and an individual approach, so that every person can find products perfectly matched to their needs and expectations. On the website, customers can browse the full range, get detailed product information, and find support and advice. The company's mission is to improve the comfort of life and wellbeing of people who have been through difficult health experiences. Through empathy and understanding, Far-Med builds lasting relationships with its customers, becoming a trusted partner on their road back to health and normal life.
The challenges
Initially, despite its unique offer and specialist nature, Far-Med's Google Business Profile wasn't achieving the visibility it should have in local search results. People looking for specialist products such as mastectomy bras or post-chemotherapy turbans in a given region could struggle to quickly find Far-Med's offer on Google Maps. Competition in the medical shop category, while not always directly specialist, was also a challenge when it came to breaking through in search results for more general phrases. A lack of full profile optimisation for customers' specific needs, and insufficient activity in building local visibility, limited the reach to potential customers. The challenge, then, wasn't just improving rankings for key, niche phrases, but also building awareness of the Far-Med brand as a local expert in its field, through optimising its Google Business Profile.
Goal of the activities:
Our key goal was to significantly increase the visibility of Far-Med's Google Business Profile among local users looking for specialist products, such as mastectomy bras, testicular prostheses, breast prostheses and turbans, especially post-chemotherapy turbans. We wanted people in the region who need this kind of product to easily find Far-Med's offer in Google Search and Google Maps results.
- High ranking for specialist phrases: we aimed for top positions (TOP3) for key, specific queries.
- Improved local visibility: we wanted to increase the profile's visibility within the company's area of operation, reaching people in the immediate area.
- Increased traffic and interaction: our goal was to increase the number of profile views, clicks to the website, phone number clicks and requests for directions.
- Building trust and credibility: by optimising information and encouraging reviews, we wanted to strengthen Far-Med's image as a trusted specialist.
- Reaching the right audience: we wanted the profile to reach people genuinely interested in the products on offer.
We expected achieving these goals to translate into a higher number of customers contacting Far-Med, and growing brand recognition as a local expert in its field.
Automating reporting and results analysis
As part of our work for Far-Med, we implemented a dedicated Looker Studio report that automatically pulls data from Google Business Profile via API. This made it possible to continuously monitor profile views, clicks on action buttons, the number of reviews and the average rating. The report updates daily, allowing us to quickly spot trend changes and report on results efficiently. The dashboard is available online 24/7 for the client, which increased the transparency of our cooperation and shortened the time needed to react to any drops or increases in user activity.
Results in keyword visibility
Thanks to our optimisation work, Far-Med's Google Business Profile significantly improved its visibility for key, specialist phrases. We managed to achieve high rankings, which increased the chances of reaching people looking for specific products from the shop's range.
| Keyword | Ranking achieved |
|---|---|
| biustonosze dla amazonek (mastectomy bras) | 3 |
| protezy jąder (testicular prostheses) | 1 |
| protezy piersi (breast prostheses) | 1 |
| turbany (turbans) | 2 |
| turbany po chemioterapii (post-chemotherapy turbans) | 2 |
Selected phrases by display area:
Phrase: protezy jąder (testicular prostheses)
Phrase: protezy piersi (breast prostheses)
Actions taken
We took a range of actions aimed at optimising Far-Med's Google Business Profile. We focused on thoroughly completing all company information, making sure it was current and consistent. We optimised the profile description, incorporating key phrases related to the shop's specialist offer. We regularly published posts about new products, promotions, and advice related to the products on offer. We also carried out photo optimisation, so the images would present the shop's offer visually in an attractive and professional way. We prepared and posted responses to reviews.
Summary
Thanks to the Google Business Profile optimisation carried out, Far-Med achieved a significant improvement in visibility for key, specialist phrases. High rankings in local Google search results helped increase reach to potential customers looking for the products on offer. Optimising the profile strengthened Far-Med's image as a local specialist and a trusted supplier. If you want to achieve similar results for your business, get in touch with us. We'll carry out a free analysis of your Google Business Profile and propose specific actions that will increase local visibility, traffic and conversions.
If you want to achieve similar results for your business, get in touch with us. We'll carry out a free analysis of your Google Business Profile and propose specific actions that will increase local visibility, traffic and conversions.
