Marketing strategy is a document containing a long-term plan for marketing activities. Its purpose is to build product/brand awareness and engagement as well as building customer loyalty within a strictly targeted group of recipients resulting in continuous conversions.
Marketing strategy is a document containing a long-term plan for marketing activities. Its purpose is to build product/brand awareness and engagement as well as building customer loyalty within a strictly targeted group of recipients resulting in continuous conversions. While building the strategy we analyze target groups, create buyer personas and conduct competitors' research. We set goals and create KPI's on every purchase stage. We design a creative idea aligned with the strategy.