Talk and workshops at ExpertSender eCommerce Lab
In our talk we went back to the Surf Inc. case study, the story of moving from optimising campaigns for ROAS to managing real margin and automating decisions with AI agents. It is the road from zero to €17 million in GMV, and since then the store has passed €20 million in cumulative GMV.
The programme included three practical workshops, data and strategies you can put into practice straight away, and time for relaxed conversations and sharing experience. There was room for questions, discussion and analysis of real challenges from the participants' businesses.
ExpertSender eCommerce Lab in 7 photos
Warsaw, Poland, 11 June 2026. Clicking a photo opens it full size in a new tab.
The four areas people most often come to us with
Meet our team and see what we work on: a data warehouse, agents plugged into ad accounts, and campaign decisions made on margin instead of ROAS. Tell us about your store and we will show you which of these make sense for you and where we would start.
Other events we attended in Warsaw
The full list of 33 conferences, galas and trade fairs since 2022 is on the events page, and our awards and partnerships are on the our awards page.
