Facebook is the largest social network in the history of the Internet. It provides a perfect platform to build broad awareness and remarketing campaigns for your brand.
With its enormous user base and big data, Facebook allows you to create very specific and detailed target groups. While building awareness or reach campaigns, you can precisely specify who would be your audience. Starting from the user's interests, through their marital status and the device they use, to their current location. So for example, we can easily reach surfers who are single and are now in Ibiza using iPhones. The product advertisement let us reach the customers that were primarily interested in our product but for some reason didn't finalize the transaction. Facebook Ads will keep reminding them about the product to make them engage again.